Alternate Hreflang Tags

Example:

Suppose you operate a Magento webshop targeting three distinct markets: the Netherlands, Flanders, and the international market. To cater to these markets, you have set up three subdomains. For instance, you sell product A on these subdomains, with product page variations specific to each region/language:

• https://nl.mymagentostore.com/product-A: A Dutch product page targeting users in the Netherlands.
• https://be.mymagentostore.com/product-A: A Dutch-language product page catering to Dutch-speaking users in Belgium (Flanders).
• https://en.mymagentostore.com/product-A: An English product page focused on the international market.

The Hreflang Tags extension for Magento 2 automatically adds the following hreflang tags to each of the three product pages. Google recognizes these hreflang tags, understanding that product A is available on three different product pages targeting three distinct markets. Based on user location and language settings, Google can now accurately direct users to the appropriate web page in search results.

Utilizing hreflang tag

If you aim to reach multiple markets with different languages, translating your web pages into those languages is essential.

Even when targeting multiple markets where the same language is spoken, adapting content to specific regions can be beneficial. This allows you to offer region-specific content, such as:

• Shipping costs
• Currency
• Local VAT
• Texts (content/spelling variations)

For instance, if your webshop focuses on the Dutch and English markets, you can create different web pages tailored to various regions using the following hreflang tags:

• "nl-nl" for the Netherlands
• "nl-be" for Belgium (Flanders)
• "EN-us" for the United States
• "EN-gb" for the United Kingdom
• "EN" for English-speaking users outside the US and UK

By implementing hreflang tags, you can effectively apply targeted geo-targeting for your webshop, allowing you to segment your content based on language and region. This approach helps Google display accurate search results to users, aligning with their language and location. It not only enhances user-friendliness but also boosts turnover for your webshop.

The Hreflang Tags extension for Magento 2 automatically adds the appropriate hreflang tags to your web pages when multiple language and/or region-specific versions are available. This significantly improves usability and enhances your SEO strategy without the need for manual coding.

Hreflang tags for CMS pages While the Hreflang Tags extension and Magento can recognize different URLs for products and categories, CMS pages are not internally linked within Magento.

To address this, we've introduced a solution that allows you to categorize and link CMS pages as alternative language pages.

For instance, you can create and link three store views with different contact pages:

[storeview] mymagentostore.nl - identifier: contact-contact [storeview] mymagentostore.com - identifier: contact-us [storeview] mymagentostore.de - identifier: contact

By categorizing these store views, the correct hreflang tags are automatically added to each web page, ensuring seamless navigation and optimization.

Imagine you have a Magento webshop targeting three distinct markets: the Netherlands, Flanders, and the international market. To cater to these regions, you've set up three subdomains selling product A, each with a different product page:

• https://nl.mymagentostore.com/product-A: Dutch product page for users in the Netherlands
• https://be.mymagentostore.com/product-A: Dutch-language product page for Dutch-speaking users in Belgium (Flanders)
• https://en.mymagentostore.com/product-A: English product page for the international market